The media technology buying chasm

Uncovering the procurement disconnect between buyers and vendors.

“Managed correctly, the procurement process can be easy. Know what you want to achieve, write that down and share it with vendors. Be honest with them about the contracting terms and SLAs required in advance. Let the vendors respond and select the cheapest/best.” – Survey respondent, buyer

“RFPs are a frustrating part of working in a competitive environment with large media companies. However, the RFP process is a great way to learn about potential customers’ requirements, even if you don’t win them all.” – Survey respondent, vendor

“We always aim to strike the balance between following the procurement rules that we are subject to and the people resources we have available to conduct these processes.” — Survey respondent, buyer

The report findings are fascinating and reveal how buyers and vendors view the procurement process very differently, missing a real opportunity for more collaborative, successful technology purchasing; from RFP requirements to outcome not specs, from the people involved to pain points.

The data is based on analysis of detailed focus group interviews and survey data, gathered from a broad range of global industry leaders, including technology buyers and sellers, in Q1 2024.

Enter your details below to access the data-rich report for FREE.

"From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy."

Kapil Gadhire

Head of Marketing, Magnifi

"Working with Bubble during and after IBC for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with."

Lauren Myers

Director, Integrated Marketing - Ross Video

"All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly."

Andrew McKinlay

Marketing Director, Avolites

"Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!"

Mike Ward

Head of Marketing, Singular.live

"Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers."

Gavin Bunker

AE Live

"Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out."

Robert Cloudt

Synchronized

"Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!"

Carla Molina Whyte

Farmerswife

"As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications."

Silvia Candido

Ateme

"The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams."

Meg Travis

Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

"We have been working with Bubble for a couple of years now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts."

Éva Szász

Lightware Visual Engineering

"I have been working with Bubble for a long time. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future."

Paul Weiser

ASG

"Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!"

Dawn Bochenski

CVP

"Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows."

Tom Rockhill

Disguise

"Bubble Agency has worked with Media Production & Technology Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show."

Charlotte Wheeler

Media Production and Technology Show

"One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space."

Bob Boster

Clear-Com

"As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles."

Jon Finegold

Signiant

"The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online."