HBS Launches Dedicated Digital Activation Arm – skroller

Paris, France, 12 September 2024 – HBS, the Host Broadcaster of major international sports events, announces the launch of its digital content creation arm, skroller. 

As a dedicated structure for the HBS digital creative services, skroller is ideally placed to support sports organisations, athletes, sponsors and broadcasters, to deliver cross-platform campaigns that leverage social media trends, data and analytics, and ground-breaking immersive experiences.

The establishment of skroller underlines HBS’ commitment to driving innovation in the sports media industry, with a strong focus on content and content strategies to engage fans and create growth for its clients.

Led by a team of seasoned digital experts, skroller has been developed to meet the growing demand for impactful digital strategies. With a proven track record in delivering content for world-class sports events, HBS is uniquely positioned to meet this demand and help its partners expand fan bases and activate untapped revenue streams.

In an ever-changing landscape, skroller represents a bold step forward in enhancing digital engagement and innovative storytelling. This new venture will focus on creating high-quality, original content that spans a diverse range of genres and formats, including video, infographics and interactive media.

Dan Miodownik, CEO, HBS, commented: “As leaders in content creation, consultancy, and innovation, skroller represents the next phase of growth for HBS. The development of skroller responds to the fast-moving world of sport and will help our partners to engage, evaluate, and retain audiences like never before. Because sports fans don’t sit still, we will continue to evolve, ensuring that our clients are well-positioned for success in a rapidly changing environment. Skroller will activate campaigns driven by data and an in-depth knowledge of the latest trends, leveraging HBS’ proven track record with international partners.”

‍Tim Stott, Executive Digital Producer, skroller, commented: “At skroller we live and breathe sport, meeting the fans where they watch, like, and share. With the right fit, for the right platform, skroller takes content from the sporting venue to the superfan, and understands that a compelling moment could come from a specialised broadcast camera or a mobile phone. We are pushing the boundaries of what is possible in production, optimising interactive branded content and enabling the integration of biometric and skeletal data into media. Our creative and agile team has an intuitive understanding of what will resonate with viewers, and it is this perspective that delivers truly exciting and authentic content.”